Our Work. Insight, Inspiration & Implementation. We develop and deploy digitally focused solutions that align media, content, experience and technology with data and intelligence.

Challenge

General Mills wanted to reposition the Wheaties brand to emphasize the value of what is in the box as well as supporting who is on the box — giving consumers more of a reason to believe in this iconic brand.

Solution

Popular Front teamed with General Mills to modernize the message and brand experience to a simple premise: Fuel. Win. Repeat. The experience supported the cereal’s nutritional messaging — jumpstarting metabolism and fueling muscle recovery — along with highlighting and supporting Wheaties Champions.