It is a personal stance that was recently reinforced when I came across this study:
http://www.odohertylab.org/members/jessup/papers/TMC_20080822_color_no_closeup_Final.pdf

In a nutshell researchers, using Decision Field Theory, found that users/consumers responded better to a selection set containing few, simple, and concise options. When confronted with the opposite, they typically opted out making no choice at all.

In the end it all comes back to study after study proving that users want things to be “simple” and “concise,” and those adjectives seem to be naturally in opposition to “big” as an adjective.

Since I’m watching baseball today I’ll add that swinging for the fences may put you on a highlight reel every once in a while, but playing small ball wins championships.