SXSW Panel: Tricks triumph as dogma dithers.
Jared Spool: Great speaker with a provocative thesis. He feels “User Centered Design” has outlived its usefulness. It made sense in the early days of computer science, but has atrophied into brittle dogma that wastes time and limits success. He delineated a left to right spectrum starting on the left with Tricks, then Techniques, in the middle was process, followed by methodology, and ending with Dogma. His company did research into a wide spectrum of agencies and they discovered that those agencies who were thriving relied on tricks and techniques, while those that were struggling put continual efforts into process and methodology, which inevitably lead to dogma. This echoed a consistent theme to SXSW this year; simplicity, agility, flexibility and authenticity are at the heart of good culture, good work, and ultimately good business.
posted by Jay Miller on March 24th, 2009 at 8:31 am Permanent link to this post
