Stocking the pantry at the 2009 MIMA Summit
This year’s MIMA Summit was a great day filled with inspiring keynote speakers Jackie Huba and Seth Godin, and informative breakout sessions. It also left me feeling a sense of pride in the vibrant interactive marketing community here in Minnesota.
While there is no singular “recipe for success” for every business out there with a product or service to offer, I found some great “ingredients” mentioned at the 2009 MIMA Summit.
Here is a list of my top 10 favorite takeaways from the conference. (Please note these are not direct quotes, but my paraphrases.)
10. Repurpose your content… and link back to it. Got a great, informational video? Embed it and transcribe it into a blog post, take screenshots and put them on Flickr, post the video on YouTube, link them all back to your blog. It’ll increase SEO & give you more exposure. (Lee Odden, Top Rank Marketing)
9. To make the most of mobile, think of the content first, and the platform second. You want it to be “snackable” and compelling. (Lisa Foote, Kwingo & Thi Linh Wernau, Mobile Messaging Solutions)
8. Think and act like a content publisher. You’ve got to have a schedule of content. …Appeal to the routine-loving masses by serving up content regularly. Make people miss you when you’re gone. (Lee Odden, Top Rank Marketing)
7. Allow users to follow and share your content. Set up links for RSS, RSS to email, social bookmarks, etc. …Make it easy. If you build it, they will come – or share it, as it were. (Lee Odden, Top Rank Marketing)
6. Listen. Attract. Participate… And make everything you’re doing “spreadable.” (Jackie Huba)
5. SEO & social media intersect. Three of the top 20 search engines are search features within social media sites. YouTube is #2. …You need to be in social media to be found. (Lee Odden, Top Rank Marketing)
4. Be remarkable: Make/offer something that is worth being talked about. (Seth Godin)
3. It’s not about bringing customers to your service, but about what service you bring to your customers. (Seth Godin)
2. Social media is “glocal” – both global and local. (Jackie Huba)
1. “Brand” doesn’t mean anything. What’s your story? (Seth Godin)
posted by Jamie Unger on October 8th, 2009 at 7:54 am Permanent link to this post
