Redesigning the Boarding Pass
On a recent vacation I took I found myself severely irritated and delayed by the airline’s poor design and user interfaces. My biggest issue was with the self check-in kiosk which didn’t print out a boarding pass unless you knew to push a poorly located button within a few brief seconds. The lines around the thing were horrendous and most of the people were walking away without being able to access their tickets.
Looks like I’m not the only one with these issues. Here’s a nice blog post and collaborative design session/discussion looking at airline boarding passes: Boarding Pass/Fail.
If you feel like picking on the airline industry some more be sure to check out this redesign of the American Airlines website and the response it got from an employee at American Airlines. It gives insight into how large corporations websites are created and why its hard for them to change.
From: Boarding Pass/Fail
posted by Bobby Marko on January 22nd, 2010 at 2:49 pm Permanent link to this post
One Response to “Redesigning the Boarding Pass”
Good read